Cosmetic Claims Policy
The FindYourSerum claim policy defining allowed cosmetic language, avoided medical claims, and safe wording for skincare routine education.
Policy purpose
This policy defines the claims FindYourSerum can safely use when discussing serums, skin signals, ingredient roles, and routine recommendations. The site is a cosmetic routine education and buyer decision resource. It is not a medical or dermatology diagnosis tool.
Allowed language
Allowed language focuses on visible appearance, skin feel, comfort, routine clarity, and sequence fit. Examples include supports hydrated-feeling skin, helps the look of brightness, supports smoother-looking skin, and helps reduce routine confusion.
Avoided language
Avoided language includes treatment, cure, repair, reversal, disease, hormone, and diagnosis claims. The site should not claim to treat acne, heal the barrier, reverse aging, fix pigmentation, treat melasma, cure irritation, or produce a medical-grade result.
Ingredient wording
Ingredients should be explained by cosmetic routine role. PDRN + hyaluronic style support can be described as hydration-first support. Vitamin C-style products can be described as brightness support. Bakuchiol-style products can be described as night renewal support. Do not imply medical repair or biological reversal.
Review rule
Any new content, FAQ, snippet, video script, or quiz language should be checked against this policy before publication.
Allowed cosmetic wording
- supports hydrated-feeling skin
- helps the look of brightness
- supports smoother-looking skin
- helps reduce routine confusion
- supports a clearer AM/PM routine
- helps improve the appearance of dullness
- supports visible skin comfort
- helps clarify serum order
Claims to avoid
- treats acne
- heals barrier
- repairs skin
- reverses aging
- fixes pigmentation
- treats melasma
- cures irritation
- medical-grade result
- changes hormones
- rebuilds collagen
Decision handoff
If the user has one clear cosmetic signal, route to the best guide. If several signals overlap, use the quiz. If the user describes a medical, severe, or persistent concern, do not turn it into a serum recommendation.
Claim review workflow
Before publishing, each page should be scanned for claim risk. The reviewer should look for language that sounds like diagnosis, treatment, cure, repair, biological reversal, hormone change, or medical performance. The safer rewrite should return to visible appearance, routine comfort, texture feel, sequence clarity, and buyer decision support.
A sentence about dullness should say the routine may help the look of brightness, not that it treats a pigmentation disorder. A sentence about fine-line appearance should say smoother-looking skin, not wrinkle removal. A sentence about dryness should discuss hydrated-feeling skin or comfort feel, not medical barrier healing. A sentence about routine confusion should discuss simplification, not therapeutic outcomes.
This policy also applies to videos, quiz copy, FAQs, schema descriptions, meta descriptions, and exported CSV files. Claim risk does not politely stay inside article paragraphs. It wanders into every asset humans create, because naturally it does.
Approved tone for claims
The approved tone is practical, cosmetic, and conditional. The site can say a role may support the look of brightness or help clarify an AM/PM sequence. It should not promise guaranteed results, universal outcomes, or medical changes. The best copy explains the decision, names the routine role, and invites the user to the quiz when the answer needs ranking.
Trust review checkpoint
This page should be used as a review checkpoint before publishing new copy, videos, snippets, quiz language, or comparison sections. The reviewer should confirm that the recommendation is based on a cosmetic skin signal, that the routine gap is stated clearly, and that the next action is practical. A page that only praises an ingredient without explaining the routine role should be revised before publication.
The checkpoint also asks whether the user might need simplification rather than another product. This is important because a trustworthy decision system should sometimes slow the buyer down. If the routine is overloaded, unclear, or full of duplicate roles, the page should direct the user toward organization, testing, or the quiz before purchase.
Finally, the reviewer should confirm that the wording stays within cosmetic education. The content can discuss visible appearance, comfort feel, smooth-looking texture, brightness appearance, and sequence clarity. It should not promise medical outcomes, diagnose concerns, or imply guaranteed biological change.
Frequently asked questions
Why explain the method?
Transparent methods help users understand why a page recommends a guide, routine role, simplification step, or quiz handoff.
Why avoid medical claims?
FindYourSerum is a cosmetic routine guide, not a medical diagnosis or treatment resource.
What should users test first?
Users should test one routine role at a time so they can tell what changed.
What happens when a routine is overloaded?
Simplification should usually come before another serum purchase.